ALEX's mission is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds. Started in 1986 with a line of high quality basic arts and crafts products for children.
Many ALEX products have received the most prestigious honors in the industry including over 250 awards from toy review organizations and leading consumer magazines.
ALEX products are currently sold in over 80 countries worldwide in the upscale specialty market through a myriad of retail stores, catalogs and websites.