We’re pretty much obsessed with creating super cute, super tough toys for your little ones to love …and all with no batteries required!
Our passionate toy designers, based at WOW HQ in Hammersmith, London, spend each day thinking about ever more magical ways to delight tots the world over.
All our toys are designed here at the WOW workshop by our team of expert toy designers who understand the ingredients that make great toys. We pay attention to the little things, incorporating special features that you won’t find in most other pre-school toys.
WOW toys are designed to work alone or combined together. Children can create fun imaginary worlds with WOW trailers that can be attached to many WOW toys and figures and animals that work with any WOW toy.